New Nike spot Never Too Far Down from Wieden + Kennedy

Now, more than ever, the optimism and courage that define the world of sport can also serve as a beacon of hope and resilience to inspire us all.

Narrated by LeBron James, the next chapter in Nike’s You Can’t Stop Us campaign is a new film titled Never Too Far Down. The film, created in partnership with Portland-based creative agency Wieden + Kennedy, is designed to help inspire all athletes* that, together, we are capable of anything.

In the film, James says: “Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, It’s that no matter how far down we may be. We are never too far down to come back.”

Featuring a host of elite athletes including Serena Williams, Naomi Osaka and Cristiano Ronaldo, the film highlights why we love sports comeback stories: we see ourselves in them – our resolve, our grit, our hope. And now, more than ever, we need these stories to remind us what we’re capable of.

Nike – Never Too Far Down

Credits

powered by

Agency Wieden + Kennedy/Portland
Production Company Park Pictures
Director Lance Acord

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Wieden + Kennedy/Portland
Production Company Park Pictures
Director Lance Acord
Executive Producer Jackie Kelman Bisbee
Executive Producer Caroline Kousidonis
Editorial Company Spot Welders
Editor Robert Duffy
Assistant Editor JC Nunez

Managing Partner David Glean
Executive Producer Carolina Padilla
VFX Company Shipping + Handling
VFX Creative Director Casey Price
VFX Creative Director Jerry Spivack
Color Company a52
Colorist Daniel de Vue
Color Executive Producer Thatcher Peterson

Color Producer Jenny Bright
Music Supervision Walker
Music Senior Executive Producer Sara Matarazzo
Music Executive Producer Stephanie Pigott
Music Producer Danielle Soury
Audio Mixer Natalie Huizenga
Audio Executive Producer Leslie Carthy
Talent Serena Williams

Talent Tiger Woods
Talent Cristiano Ronaldo
Talent Rafael Nadal
Talent Megan Rapinoe
VO LeBron James
Production Manager Joe Faulstich
VFX Artist James Buongiorno
VFX Artist Johannes Gamble

VFX Artist Rachel Moorer
VFX Executive Producer Scott Friske
VFX Executive Producer Dustin LaForce
Music Trent Reznor
Music Atticus Ross

Show full credits

Hide full credits

Credits powered by

“The whole world, we’re fighting for something bigger than a championship right now,” commented James. “People are struggling and this continues to be an incredibly difficult time. For me, thinking forward to a time when we’ll be able to play again, it keeps me going. Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.”

Never Too Far Down debuted on Nike’s social channels, and on television and live streaming of Tiger Wood’s The Match. Champions for Charity. It also aired during the May 26th Dortmund vs Bayern Bundesliga Match as well as during other programming.