New Nike spot Never Too Far Down from Wieden + Kennedy

Now, more than ever, the optimism and courage that define the world of sport can also serve as a beacon of hope and resilience to inspire us all. 

Narrated by LeBron James, the next chapter in Nike’s You Can’t Stop Us campaign is a new film titled Never Too Far Down.  The film, created in partnership with Portland-based creative agency Wieden + Kennedy, is designed to help inspire all athletes* that, together, we are capable of anything. 

In the film, James says: “Right now, we’re fighting for something much bigger than a win or a championship. But if we’ve learned anything from sports, It’s that no matter how far down we may be. We are never too far down to come back.” 

Featuring a host of elite athletes including Serena Williams, Naomi Osaka and Cristiano Ronaldo, the film highlights why we love sports comeback stories: we see ourselves in them – our resolve, our grit, our hope.  And now, more than ever, we need these stories to remind us what we’re capable of.