New balls please!
In Play Your Way, The&Partnership’s first campaign with the LTA shot under lockdown restrictions, wannabe Federers find new and exciting places to bury their balls.
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Credits
powered by
- Agency The&Partnership/London
- Production Company Outsider
- Director Chris Balmond
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Credits
powered by
- Agency The&Partnership/London
- Production Company Outsider
- Director Chris Balmond
- Editing Gorilla
- Post Production Jam VFX
- Sound Design Big Kahuna Films
- Executive Creative Director Yan Elliott
- Creative Director Angus Vine
- Creative Arthur Harry
- Creative Ludo Thomas
- Integrated Producer Anthony Borkett
- Producer Angus Lees
- Assistant Director Julian Higgs
- Executive Producer Paul McPadden
- Editor Matt Chodan
- Post Producer Evren Olgun
- Colourist David Ludlam
- VFX Supervisor Pete Young
- Sound Designer Scott Little
Credits
powered by
- Agency The&Partnership/London
- Production Company Outsider
- Director Chris Balmond
- Editing Gorilla
- Post Production Jam VFX
- Sound Design Big Kahuna Films
- Executive Creative Director Yan Elliott
- Creative Director Angus Vine
- Creative Arthur Harry
- Creative Ludo Thomas
- Integrated Producer Anthony Borkett
- Producer Angus Lees
- Assistant Director Julian Higgs
- Executive Producer Paul McPadden
- Editor Matt Chodan
- Post Producer Evren Olgun
- Colourist David Ludlam
- VFX Supervisor Pete Young
- Sound Designer Scott Little
Tennis balls are cheeky little buggers. Naturally designed to scoot off a racket at speed, it's inevitable that for the lesser-skilled thwackers amongst us their trajectory can be slightly off the intended path.
In Play Your Way, The&Partnership’s first campaign with the LTA (the Lawn Tennis Association), we see an entertaining montage of balls-gone-awry, be it bouncing off the garage door, splashing in the canal or even stuck in the rafters of Centre Court.
Filled with nostalgia warmth by Outsider director Chris Balmond, and impressively constructed from script to shoot in just 12-days under lockdown restrictions (achieving two days of filming across 25 different locations), this satisfying celebration of playtime rallies is a feel-good reminder of the joy of practise.
