Nescafe shows why a watched pot should never boil

We're already washing at lower temperatures, using energy-efficient devices to heat our food, so why aren't we adjusting our coffee making methods to match?

Such is the predicament at the heart of 80 Degrees, Courage Toronto's charmingly constructed spot demonstrating that Nescafe's particular blend can be made under boiling point.

Putting together an endearing montage of coffee drinks from all corners of society, Spy Films director Omri Cohen puts forward the engaging insight with easygoing flair.