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Morocco’s ode to water
Director Alexandre Lucain’s sensitive and celebratory spot paints a poetic picture of a country plagued by droughts.
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Credits
powered by
- Agency Online Value/Casablanca
- Production Company Blue Bike
- Director Alexandre Lucain
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Credits
powered by
- Agency Online Value/Casablanca
- Production Company Blue Bike
- Director Alexandre Lucain
- Creative Studio Xela
- Color Company 3/London
- Colorist Matthieu Toullet
- Sound Design AOC Sound Design
- Producer Brigitte Zietara
Show full credits
Credits powered by
Credits
powered by
- Agency Online Value/Casablanca
- Production Company Blue Bike
- Director Alexandre Lucain
- Creative Studio Xela
- Color Company 3/London
- Colorist Matthieu Toullet
- Sound Design AOC Sound Design
- Producer Brigitte Zietara
- DP Douwe Hennink
In this emotive and cinematic short film created by Online Value, Blue Bike director Alexandre Lucain offers an original and touching vision of Morocco's water scarcity issues for the Ministry of Water and Equipment.
To raise awareness of the country's drought problems, the organisation entrusted Lucain with crafting this major national campaign, titled Call Of Water.
Rather than being alarmist, the director chose a more delicate and emotional approach, elegantly combining images of Morocco’s rich culture with a moving and contemplative narrative.
