Nemahsis sees dollar signs in stillness

Holding an audience's attention throughout a slow, fairly static tracking shot isn't the easiest thing to do, yet Nemahsis and directing team Crowns & Owls manage the impossible with this beguilling music video.

Set to the track dollar signs, a reflective account of the Canadian artist's personal struggles and introspective thoughts when faced with adversity, the film lingers on the stationary pose and performance, leaving the viewer both confused and compelled.

With a tricky performance nailed by Nemahsis, and some gorgeous production design giving the space a story of its own, this smart promo is at once odd and accessible.