Neighborhood Watch unveils new campaign for Olipop

Neighborhood Watch, the dynamic production powerhouse behind Blue Ruin and Super Dark Times, the Netflix docuseries Killer Sally, and commercial campaigns for Taco Bell, Modelo, Ford, Reese’s, Skittles, Coca-Cola, and more, announce the launch of their latest commercial campaign for Olipop, the beloved brand championing healthy alternatives in the beverage industry, directed by Fatal Farm. 

The campaign, titled Ridge Rush, is designed to introduce Olipop’s newest flavour, a blend of lemon, lime, and orange juices, infused with a burst of Green Tea caffeine, promoting the beverage as a healthier energy drink option that delivers “wholesome energy and high fibre.”

The Ridge Rush campaign is directed by Fatal Farm, the newly-signed directing duo renowned for their signature absurdist humour. The commercials utilise Fatal Farm’s distinctive style to convey the message that Olipop’s Ridge Rush provides a burst of energy in a fun and silly way.

The first commercial in the series features a frustrated alien who is attempting to conquer Earth. A sip of Olipop’s "Ridge Rush" gives him the energy and focus he needs to achieve his goal. The second spot highlights a flustered paleontologist struggling to arrange fossils. Although the beverage doesn't help him solve the puzzle, it gives him the peace of mind to accept his limitations. The campaign is both fun and irreverent, embodying Olipop’s ethos of making health-conscious choices enjoyable and accessible.

“The Ridge Rush campaign is a perfect blend of Olipop’s commitment to health and vitality with Fatal Farm’s unique sense of humour,” says Dal Wolf, Managing Director at Neighborhood Watch. “When Haymaker approached us, we knew we had the chance to help them introduce Ridge Rush with a strong comedic voice. Jay, Will, and Ryan were incredible partners. This isn’t the first time we’ve created something that gets noticed, and it won’t be the last."