Nedbank's time well spent

In this sensitive spot, created by Joe Public and directed by Greg Gray through Romance Films, the South African banking service shares an important reminder about the importance of spending our time wisely. 

Titled Bank Your Time, the film follows a father, and soon to be grandfather, as he reflects on his own life, reliving and regretting the times he put work above his family.   

Through beautifully-shot, cinematic vignettes, we are whisked through a lifetime of missed events, late arrivals and disappointment from loved ones, until he realises he has the chance to make things right at the birth of his first granddaughter.