Nature Valley kicks off summer with two campaigns from EP+Co
The spots were directed by director AJ Colomb and production company Slash.
)
Nature Valley, a General Mills brand and the first and number one granola bar brand in the US, has teamed up with creative partner EP+Co to inspire and enable more families to get outdoors just in time for summer with two campaigns, comprising seven new broadcast spots.
After learning that 93% of our lives are spent indoors according to EPiQ, EP+Co’s in-house research department, Nature Valley and EP+Co got to work inspiring families to spend more time Out There in 2024, enjoying Nature Valley’s new product lines that help you find your flavour camp while on-the-go. With four new spots under their brand campaign, Life Happens Out There, which was first launched in 2022 by EP+Co, and three new spots under their product campaign, Which Camp Are You In?, first launched in 2023 by EP+Co, the entire rollout emphasises Nature Valley’s mission to inspire and enable families across America to get outdoors more.
Nature Valley – You Could Miss It
Nature Valley – Two Bars Or Two Flavors
Understanding that it’s hard to balance everything in life to prioritise outdoor adventures, and following the Success of 2023’s Which Camp Are You In? campaign, Nature Valley is using the new product spots to emphasise the fact that they continuously innovate to provide delicious, convenient on-the-go snacks for everybody.
In fact, one of the spots sees Nature Valley launch their new Soft-Baked Breakfast Bar made with real nuts, seeds, and fruit for those who prefer to get up and go. The new Which Camp Are You In? product-focused spots explore the “camps” that you can be a part of when you choose Nature Valley. From Camp Savory to Camp Sweet, Camp Soft-Baked Breakfast Bar to Camp Crunchy, there’s a place where you (and your tastebuds) belong.
To produce the spots, EP+Co partnered for the second year in a row with female director, AJ Colomb and production company Slash, the marketing arm of independent film studio Thunder Road Pictures, a female-owned and WBENC-certified company.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
