NASCAR races Always Forward for its diamond anniversary
In a thrilling spot developed with agency 77 Ventures Creative, Mark Jenkinson of Imperial Woodpecker shoots NASCAR’s evolution from humble beach beginnings to America’s No. 1 motorsport.
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Credits
powered by
- Agency 77 Ventures/New York
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
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Credits
powered by
- Agency 77 Ventures/New York
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
- Editorial Whitehouse Post/New York
- VFX The Mill/New York
- Mix/Sound Source Sound
- DP Miguel De Olaso
- Executive Producer Charlie Cocuzza
- Editor Adam Marshall
- VFX Creative Lead Chris Bernier
- VFX Executive Producer Matthew Loranger
- Colorist Philip Hambi
- Chief Creative Officer Galen Bernard
- Executive Creative Director Doug Hanshaw
- Executive Producer Kim Daniels
- Managing Director Meredith Weiss
- Line Producer Robert Mooring
- Sound Designer James Evans
- Sound Designer Dominik Ragancik
- Sound Designer Landen Belardes
- Sound Designer Matt Severin
- Composer Aurelien Rubod
Credits
powered by
- Agency 77 Ventures/New York
- Production Company Imperial Woodpecker
- Director Mark Jenkinson
- Editorial Whitehouse Post/New York
- VFX The Mill/New York
- Mix/Sound Source Sound
- DP Miguel De Olaso
- Executive Producer Charlie Cocuzza
- Editor Adam Marshall
- VFX Creative Lead Chris Bernier
- VFX Executive Producer Matthew Loranger
- Colorist Philip Hambi
- Chief Creative Officer Galen Bernard
- Executive Creative Director Doug Hanshaw
- Executive Producer Kim Daniels
- Managing Director Meredith Weiss
- Line Producer Robert Mooring
- Sound Designer James Evans
- Sound Designer Dominik Ragancik
- Sound Designer Landen Belardes
- Sound Designer Matt Severin
- Composer Aurelien Rubod
With the sport entering its 75th year, the exciting roar of NASCAR is viscerally portrayed in this snazzy spot from 77 Ventures Creative.
Combining original footage, historical highlights and reenactments, and CGI, Anthem, the first of the three-part Always Forward campaign, recreates some of racing's most memorable moments: from Cale Yarborough scrapping with Bobby and Donnie Allison at the 1979 Daytona 500 through Dale Earnhardt Sr. dumping Bobby Labonte for a Bristol win in 1999 and onto Denny Hamlin inching out Martin Truex Jr. for the 2016 Daytona 500 championship.
Directed by Mark Jenkinson of Imperial Woodpecker over several days in Barstow, CA, the electrifying visuals are enhanced by some terrific sound design by Charles Deenen at Source Sound, accompanied by a rousing score from Aurélien Rubod.
Anthem will be followed in the spring by a Present spot, showcasing the stories of today’s young stars. An imaginative Future spot – focused on the potential that lies ahead – will break later in the summer.
