Montblanc continues to redefine the meaning of success

Following the launch of Montblanc’s global brand campaign What Moves You, Makes You in 2020, this latest wave of work from the brand further instills its positioning as the Maison of Luxury Business Lifestyle, with the introduction of two additional Mark Makers, actor Cillian Murphy and international DJ Peggy Gou. 

What Moves You, Makes You aims to inspire people to express their full potential by doing what truly moves them, rather than following a more conventional path to success. By partnering up with its global creative agency Wieden+Kennedy Amsterdam, in 2020 the brand was able to tell the extraordinary stories of Mark Makers, individuals living their life doing what inspires them the most and leaving their mark along the way. After spotlighting the journeys of award-winning director Spike Lee, actor Taron Egerton, and actor, singer, writer Chen Kun, Montblanc and W+K Amsterdam are now telling the stories of two new and exceptional Mark Makers.

The campaign highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign is a 2-minute Q&A film with Cillian Murphy, as he talks about his profession, his inspiration, and striving to push his craft forward. And in a satirical twist on the classic Q&A, in which Peggy Gou becomes both the interviewer and interview, a 1-minute film reveals the intimate side of the rising star, as she talks about her identity and work - focusing in on her love of food, music and style.

“Cillian and Peggy are both Mark Makers, inspiring individuals who embody the ethos of Montblanc. They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life. In their own original ways, they both leave their mark in the world through their artistry and creativity, always driven by their passions and a higher purpose.” says Vincent Montalescot, Montblanc, EVP Marketing.

The integrated campaign is rolling out across Europe, China, Korea and the USA from August 24. The integrated campaign brings to life the authentic stories and unique perspectives of the two new Mark Makers through a series of online films, print, digital, out-of-home and social content, conveying the message that Montblanc products are made to accompany you on your journey as you pursue what you love.