Money to burn and kicks for free
Run The Jewels’ new music video imagines the joy of a cashless, classless community.
Credits
powered by-
- Production Company SMUGGLER
- Director Brian Beletic
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Credits
powered by- Production Company SMUGGLER
- Director Brian Beletic
- Executive Producer Sue Ahn
- VFX Consultant Phil Crowe
- DP Max Goldman
- Editor Terence (Biff) Butler
- Executive Producer Marlo Baird Kinsey
- Edit Company Work Editorial/USA
- VFX Studio The Mill/Los Angeles
- 3D Lead Artist Dan Warom
- Executive Producer Anastasia von Rahl
- Colorist Matt Osborne / (Colorist)
- Color Producer Blake Rice
- Sound Design Lime Studios
- Engineer Matthew Miller
- Executive Producer Susie Boyajan
- Producer Catalina (Cat) Restrepo
- Assistant Editor Gladys Bernadac
- Post Producer Rebecca Baker
- 2D Lead Artist Steve Cokonis
- Senior Producer Sumer Zuberi
Credits
powered by- Production Company SMUGGLER
- Director Brian Beletic
- Executive Producer Sue Ahn
- VFX Consultant Phil Crowe
- DP Max Goldman
- Editor Terence (Biff) Butler
- Executive Producer Marlo Baird Kinsey
- Edit Company Work Editorial/USA
- VFX Studio The Mill/Los Angeles
- 3D Lead Artist Dan Warom
- Executive Producer Anastasia von Rahl
- Colorist Matt Osborne / (Colorist)
- Color Producer Blake Rice
- Sound Design Lime Studios
- Engineer Matthew Miller
- Executive Producer Susie Boyajan
- Producer Catalina (Cat) Restrepo
- Assistant Editor Gladys Bernadac
- Post Producer Rebecca Baker
- 2D Lead Artist Steve Cokonis
- Senior Producer Sumer Zuberi
Choppers, hot-air balloons, flashmob dancers and massive wads of wonga to set on fire, these guys know how to throw a shindig.
In fact, this boisterous promo for the hip-hop duo’s new track Ohh LA LA, directed by Vanessa and Brian Beletic and produced by Smuggler, is a nostalgic reminder of what a pre-pandemic party could look like.
Taken from their new album RTJ4, the song is a fun-loving anti-capitalist anthem featuring cameos by Greg Nice, DJ Premier and Rage Against the Machine frontman Zack de la Rocha.
El-P and Killer Mike, commented: “We shot this video only a few weeks before the pandemic hit with no clue as to what the future held. The fact that we got the chance to do it is damn near miraculous in hindsight."
"In conceptualising the video with our friends Brian and Vanessa Beletic, we imagined the world on the day that the age old struggle of class was finally over. This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without but that the whole meaning of money has vanished. That we have somehow solved our self-created caste system and can now start fresh with love, hope and celebration. It's a dream of humanity’s V-Day… and the party we know would pop off.”