Ministry of Equality brings gender violence into view
Bystanders turn a blind eye to signs of domestic abuse in an impactful campaign from the Spanish government’s department for gender equality.
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Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Salve Roma
- Director Claudia Costafreda
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Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Salve Roma
- Director Claudia Costafreda
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Creative Director Guillermo Fernandez
- Creative Estel Ladra
Credits
powered by
- Agency Ogilvy/Madrid
- Production Company Salve Roma
- Director Claudia Costafreda
- Chief Creative Officer Roberto Fara
- Executive Creative Director Juan Pedro Moreno
- Creative Director Guillermo Fernandez
- Creative Estel Ladra
This honest and affecting campaign, created by Ogilvy and directed by Claudia Costafreda through Roma for Spain’s Ministry of Equality, calls for people to take action when they witness signs of domestic abuse.
The cinematic spot, which is shot on film, puts viewers in the centre of intense and believable scenes where some form of gender violence is taking place.
Whether it’s a subtle warning sign or blindingly obvious abuse, the people observing the situation unfold say nothing to the victim, perpetuating the cycle of abuse. The film ends by dropping the statistic that only 1 in 4 people act when they recognise signs of violence.
