Mimosa's benevolent boy spreads festive joy
Ten-year-old Timmy trains to become Santa in Uzina’s heartwarming spot for the Lactogal-owned milk brand.
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Credits
powered by
- Agency Uzina/Lisbon
- Production Company Major West
- Director Paco Cruz
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Credits
powered by
- Agency Uzina/Lisbon
- Production Company Major West
- Director Paco Cruz
- Post-Production Ingreme
- Chief Creative Officer Susana Albuquerque
- Creative Director Andreia Ribeiro
- Producer Virginia Palma
- Copywriter Carolina Cunha
- Art Director Beatriz Pinto
- DP Manuel Pinheiro Braga
- Executive Producer Ines Ferreira da Cruz
- Line Producer Manuela Barbosa
- Creative Director Marcos Pinto
- Producer Vanessa Nunes
- Editor Cesar Santos
- Colorist Ze Maria
- Sound Design Henrique Lima
Credits
powered by
- Agency Uzina/Lisbon
- Production Company Major West
- Director Paco Cruz
- Post-Production Ingreme
- Chief Creative Officer Susana Albuquerque
- Creative Director Andreia Ribeiro
- Producer Virginia Palma
- Copywriter Carolina Cunha
- Art Director Beatriz Pinto
- DP Manuel Pinheiro Braga
- Executive Producer Ines Ferreira da Cruz
- Line Producer Manuela Barbosa
- Creative Director Marcos Pinto
- Producer Vanessa Nunes
- Editor Cesar Santos
- Colorist Ze Maria
- Sound Design Henrique Lima
Created by Uzina and directed by Paco Cruz through Major West for Portugese milk brand Mimosa, this sweet spot, titled The Joy, tells the story of a kind-hearted child who dreams of becoming Mr. Claus himself.
Determined to spread happiness next holiday season, he embarks on a year-long journey of rigorous training; practicing the iconic "Ho, ho, ho," perfecting the art of drinking milk with cookies, and studying the path down the chimney.
As Christmas Eve approaches, Timmy puts his preparations to good use. Dressed in a makeshift Santa suit, armed with a sack full of goodwill, and fuelled by the joy of giving selflessly, he sets out to bring joy to his community.
