Milk-Bone’s rom com spwoof
A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.
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Credits
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- Agency BBH/New York
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Credits
powered by
- Agency BBH/New York
- Brand
- Chief Marketing Officer Gail Hollander
- SVP, Group Creative Director Alan Wilson
Credits
powered by
- Agency BBH/New York
- Brand
- Chief Marketing Officer Gail Hollander
- SVP, Group Creative Director Alan Wilson
While you'll be gutted to know that you can't actually watch the cinematic masterpiece that is Milk-Bone’s Howl You Know, you can still catch the chick flick trailer parody during the pre-movie ads at a real-life cinema near you.
The dog biscuit brand’s hilarious new campaign, created by BBH and directed by Sammi Cohen, captures the corny magic of our favourite rom coms, taking on pop culture trends and tropes to remind us that the bond with our dogs makes everything in life better.
Starring American actress and singer-songwriter Katelyn Tarver, the campaign is jam-packed with dog cameos and puns, boasts faux accolades from fictional film festivals, and is complete with comedic credits.
