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SUPER BOWL 2021
Michelob's double take
Things aren't always what they seem in this new Super Bowl spot for Michelob Ultra Organic Seltzer.
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Credits
powered by
- Agency FCB/New York
- Production Company PRETTYBIRD
- Director Chuck (Calmatic) Kidd II
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Credits
powered by
- Agency FCB/New York
- Production Company PRETTYBIRD
- Director Chuck (Calmatic) Kidd II
- Chief Creative Officer Gabriel Schmitt
- Executive Producer Suzanne Hargrove
- Head of Production Tracy Hauser
- Editing Arcade Edit
- Editor Paul Martinez
- Editor Jeff Lopus
- Assistant Editor Sam Barden
- Executive Producer/Partner Sila Soyer
- Senior Post Producer Ellen Lavery
- VFX/Post Production The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director John Leonti
- Colorist Fergus McCall
- Executive Color Producer Fawn Fletcher
- Music/Sound Design JSM Music
- Chief Creative Officer/Co-Composer Joel Simon
- Executive Producer Jeff Fiorello
- Music Producer Andrew Manning
- Music Producer Norm Felker
- Music Producer Sharon Cha
- Audio Mixer Tom Jucarone
- Producer Lauren Mullen
- Talent Don Cheadle | (Talent)
- Chief Creative Officer Michael Aimette
- Worldwide Creative Partner Fred Levron
- Executive Creative Director Samira Ansari
- Creative Director Jay Marsen
- Creative Director Alexei Beltrone
- Associate Creative Director Matt Everts
- Associate Creative Director MyTran Dang
- Associate Creative Director Thomas Mori
- Senior Copywriter Simon Dolsten
- HP Adam Isidore
- Executive Producer Chris Lenz
- Producer Pim Leeuwenkamp
- Line Producer Dennis Beier
- DP Christian Sprenger
Show full credits
Credits powered by
Credits
powered by
- Agency FCB/New York
- Production Company PRETTYBIRD
- Director Chuck (Calmatic) Kidd II
- Chief Creative Officer Gabriel Schmitt
- Executive Producer Suzanne Hargrove
- Head of Production Tracy Hauser
- Editing Arcade Edit
- Editor Paul Martinez
- Editor Jeff Lopus
- Assistant Editor Sam Barden
- Executive Producer/Partner Sila Soyer
- Senior Post Producer Ellen Lavery
- VFX/Post Production The Mill/Los Angeles
- Executive Producer Anastasia von Rahl
- Creative Director John Leonti
- Colorist Fergus McCall
- Executive Color Producer Fawn Fletcher
- Music/Sound Design JSM Music
- Chief Creative Officer/Co-Composer Joel Simon
- Executive Producer Jeff Fiorello
- Music Producer Andrew Manning
- Music Producer Norm Felker
- Music Producer Sharon Cha
- Audio Mixer Tom Jucarone
- Producer Lauren Mullen
- Talent Don Cheadle | (Talent)
- Chief Creative Officer Michael Aimette
- Worldwide Creative Partner Fred Levron
- Executive Creative Director Samira Ansari
- Creative Director Jay Marsen
- Creative Director Alexei Beltrone
- Associate Creative Director Matt Everts
- Associate Creative Director MyTran Dang
- Associate Creative Director Thomas Mori
- Senior Copywriter Simon Dolsten
- HP Adam Isidore
- Executive Producer Chris Lenz
- Producer Pim Leeuwenkamp
- Line Producer Dennis Beier
- DP Christian Sprenger
A spot narrated by Christopher Walken and starring, among others, Usher, Serena Williams, Sly Stallone and Megan Fox would be an advertising coup for any brand.
Unfortunately, appearances can be deceptive as this spot, created by FCB New York and directed by Calamatic through PRETTYBIRD, cleverly shows.
It does have one bona fide star in the shape of Don Cheadle, with the rest of the cast turning out to be - in most cases - very close approximations to the real thing. Cheadle's double is especially convincing, but as it's his brother, you can understand why.
