Michael Gracey's bonza ode to Australia

Tourism Australia – Come and Say G’day

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Agency M&C Saatchi/Sydney
Production Company FINCH
Director Michael Gracey

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Credits

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Agency M&C Saatchi/Sydney
Production Company FINCH
Director Michael Gracey
Animation Platige Image/Poland
Editing The Editors
Post Production Platige Image/Poland
Music, Sound and Mi Stare Crazy Music & Sound
Chief Creative Officer Cam Blackley

VO Will Arnett
Talent/VO Rose Byrne
Executive Creative Director Avish Gordhan
Creative Director Sam Dickson
Creative Director Cameron Bell
Creative Director Rosita Rawnsley-Mason
Associate Creative Director David Govier
Creative Director Chris Cheeseman

Head of Broadcast Loren August
Senior TV Producer Christina Wilmot
Managing Director Corey Esse
Executive Producer Loren Bradley
Producer Vivienne Jaspers
Second Unit Director Christopher Nelius
DP Matt Toll
Editor Ryan Boucher

Executive Creative Director Mandie van der Merwe
Editor Harry Learoyd
Composer/Producer Jonathan Dreyfus
Composer, Producer Amy Andersson

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If The Greatest Showman proved anything, it's that director Michael Gracey is a dab hand at cajoling Australian icons for the silver screen.

Having already gotten Hugh Jackman to sing and dance, this time Gracey is getting his hands on another Antipodean paragon; an adorable souvenir kangaroo named Ruby.

Following the aforementioned hopper (voiced by Rose Byrne) and her spry unicorn sidekick Louie (voiced by Will Arnett), Come and Say G’day is a joyously paced and gorgeously shot journey around the country, stopping off at key landmarks like the Sydney Opera House and Uluru, all the whilst being soundtracked by anew cover of the classic Aussie song Down Under.

Created by M&C Saatchi Sydney and produced through FINCH and Platige Image, the short's winning elements are the wonderfully animated characters themselves, making the piece an entertaining endeavour that captivates for its seven-minute runtime.

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Alongside other Australian icons, from destinations and experiences to talent and music, Ruby will appear across a range of new campaign assets including TVCs (60’, 30’ and 15’), print, social and digital creative elements, including 3D billboards and high-impact Out of Home (OOH) advertising placements, in a channel mix that has been optimised towards driving attention, engagement, and awareness of the campaign across 15 key markets.

Cam Blackley, Chief Creative Officer at M&C Sydney commented, “Campaigns of this scale and importance rarely come around and we feel blessed to have been entrusted with the creation of another epic that will help rejuvenate the tourism industry. This campaign is purpose-built to work for audiences from east to west, above and below the equator and easily flex for cultural nuisances and sensitivities.

“Come and Say G’day is full of bucket list moments from the director to the actors, the characters and iconic locations. It’s been touched by a dedicated team of creative individuals and championed by a client that doesn’t just have a progressive vision for advertising but that also truly loves Australia and understands what it takes to motivate the world to visit.”