MG gets grannies on the go
The motor brand’s new SUV launches with gleefully madcap spot that answers the question ‘what happens when you hit the Super Sport button?’.
)
Credits
powered by
- Agency DDB/Cairo
- Production Company The Talkies/Cairo
- Director Hamba & Doss
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency DDB/Cairo
- Production Company The Talkies/Cairo
- Director Hamba & Doss
Credits
powered by
- Agency DDB/Cairo
- Production Company The Talkies/Cairo
- Director Hamba & Doss
As a good son describes to his neighbour all the benefits of the new MG HS he has just bought his elderly mum, the sporty senior sets off on a rollocking ride around town in her new motor.
Created by DDB Cairo and directed by Hamba and Doss, through Talkies, the spot Everything and Nothing Like an SUV, sees the boisterous ladies of a certain age take off, literally, when she mistakenly hit the sports button thinking it might be the radio.
In fact, the button activates 'Sports Mode' which unleashes the full power of the 1.5 Turbo engine. The ad is set to the naturally hilarious strains of Surfin’ Bird, recorded by the American surf rock band The Trashmen in 1963.
