Mercado Libre is happy to bring people together
This spot for the online marketplace highlights that, despite the pandemic affecting many small businesses, entrepreneurship is a tough opponent to beat.
)
Credits
powered by
- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
- Chief Creative Officer Ignacio Ferioli
- Chief Creative Officer Joaquin Cubria
- Executive Creative Director Ramiro Rodriguez Gamallo
- Executive Creative Director Matias Lafalla
- HP Florencia Albizzati
- Creative Director Laura Rapela
- Creative Director Diego Fernandez Posada
- Head Design Rosario Munoz
- Director Javier Usandivaras
- Executive Producer Chino Fernandez
- Editor Patricio Pena
- Colorist Fernando Lui
- Post Production Pickle House
- Sound Design Papa Post
- Music Swing Musica & Audio Post
- Producer Lula Meliche
- DP Agustin Claramunt
- Art Director Costanza Giordano
Credits
powered by
- Agency GUT/Buenos Aires
- Production Company Rebolucion/Argentina
- Director Armando Bo
- Chief Creative Officer Ignacio Ferioli
- Chief Creative Officer Joaquin Cubria
- Executive Creative Director Ramiro Rodriguez Gamallo
- Executive Creative Director Matias Lafalla
- HP Florencia Albizzati
- Creative Director Laura Rapela
- Creative Director Diego Fernandez Posada
- Head Design Rosario Munoz
- Director Javier Usandivaras
- Executive Producer Chino Fernandez
- Editor Patricio Pena
- Colorist Fernando Lui
- Post Production Pickle House
- Sound Design Papa Post
- Music Swing Musica & Audio Post
- Producer Lula Meliche
- DP Agustin Claramunt
- Art Director Costanza Giordano
The coronavirus pandemic has touched all corners of the globe and, for some small businesses, its affect has been devastating.
This film, created by GUT Buenos Aires and co-directed by Armando Bo and Javier Usandivaras through Rebolucion, Mercado Libre, the online e-commerce marketplace, shows how people and businesses can reinvent themselves.
"The biggest challenge was trying to make a film that had a positive tone, that was not linked to the pandemic in a negative way, that transmitted a special energy, different from everything we have been seeing in recent months," says Bo. "Our goal was to convey another type of message, to take a step forward. We are very happy because we achieved that."
"We started from a script with a great idea," adds Usandivaras. "The challenge for us was to tell a story that showed how Mercado Libre helped entrepreneurs and sellers to reinvent themselves in this crisis. Both photography and music [The Turtles' 1967 hit, Happy Together] were a great support when it came to exhibiting the effort put into that reinvention."
