Work
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MDJS ad deserves a round of applause
Rich visuals and pared-back sound design combine to dramatic effect in We Are Clapping.
Credits
powered by
- Agency Klem/Casablanca
- Production Company Sigma Technologies
- Director Hadi
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Credits
powered by
- Agency Klem/Casablanca
- Production Company Sigma Technologies
- Director Hadi
- Post Production The Mill/London
- DP Luke Jacobs / (DP)
- Colourist James Bamford
Credits powered by
Credits
powered by
- Agency Klem/Casablanca
- Production Company Sigma Technologies
- Director Hadi
- Post Production The Mill/London
- DP Luke Jacobs / (DP)
- Colourist James Bamford
In this powerful spot for lottery sports funding company MDJS, Thomas Thomas Films director Hadi channels the visceral feeling of an athlete's journey.
Combining stunning cinematography (courtesy of DP Luke Jacobs) with pared-back sound design mimicking the clapping of an audience, the spot follows the training arc of gymnasts, surfers, footballers, power-lifters and more, from struggle to eventual triumph.
The spot was shot in various locations around Morocco.
