McDonalds drives on with its Raise Your Arches campaign
In a summer-hols-teasing spot, Leo Burnett and Michael Gracey express the magic of a motorway Maccy-D stop-off through some well-trained brows.
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Partizan/UK
- Director Michael Gracey
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Credits
powered by
- Agency Leo Burnett/London
- Production Company Partizan/UK
- Director Michael Gracey
- Post Production Black Kite Studios
- Colorist Richard Fearon
- Editor tenthree
- Editor Billy Mead
- Editor Producer Rachel Goodger
- Sound Factory Studios/London
- Audio Mixer Jack Hallett
- Chief Creative Officer Chaka Sobhani
- Creative Partner Andrew Long
- Creative Partner James Millers
- Copywriter Joe Miller
- Producer Peter Williams
- Managing Director Jenny Beckett
- Producer Ella More O'Ferrall
- Producer Daniel Wheldon
- 3D Lead Finlay Crowther
- Producer Holly Tidwell
Credits
powered by
- Agency Leo Burnett/London
- Production Company Partizan/UK
- Director Michael Gracey
- Post Production Black Kite Studios
- Colorist Richard Fearon
- Editor tenthree
- Editor Billy Mead
- Editor Producer Rachel Goodger
- Sound Factory Studios/London
- Audio Mixer Jack Hallett
- Chief Creative Officer Chaka Sobhani
- Creative Partner Andrew Long
- Creative Partner James Millers
- Copywriter Joe Miller
- Producer Peter Williams
- Managing Director Jenny Beckett
- Producer Ella More O'Ferrall
- Producer Daniel Wheldon
- 3D Lead Finlay Crowther
- Producer Holly Tidwell
Motorway woes are a standard part of the average UK summer holiday, so Leo Burnett has been canny in tapping into another cheeky truism with its latest spot for McDonald's.
Focusing on the joy that can be found in a Maccy-D stop-off, Next stop, McDonald’s, the follow-up to crowd-pleaser Raise Your Arches, sees a series of motorists share the now-unifying eyebrow raise symbol of a one-way-trip to nugget town.
Directed by Partizan's Michael Gracey, showcasing his movie musical chops with some enjoyable vehicular camera choreography, this continuation of an already well-pitched campaign feels like a nice potion of old-school TV advertising.
