McDonald's book of dreams
This new spot celebrates that fact that, since 2015, McDonald's France has been offering its younger customers the choice of a book or a toy in all its Happy Meals.
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Credits
powered by
- Agency TBWA/Paris
- Production Company La Pac
- Director Reynald Gresset
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Credits
powered by
- Agency TBWA/Paris
- Production Company La Pac
- Director Reynald Gresset
- Post Production ELSE (In-House at TBWA/Paris)
- Sound ELSE (In-House at TBWA/Paris)
- Manager Marc Fraissinet
- Manager Stephanie Caude
- Executive Creative Director Benjamin Marchal
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Head of TV Maxime Boiron
- Producer Elisabeth Boitte
- Executive Producer Jerome Denis
- DP Khalid Mohtaseb
- Post Producer Elise Gamboa
- Head of Music Olivier Lefebvre
Credits
powered by
- Agency TBWA/Paris
- Production Company La Pac
- Director Reynald Gresset
- Post Production ELSE (In-House at TBWA/Paris)
- Sound ELSE (In-House at TBWA/Paris)
- Manager Marc Fraissinet
- Manager Stephanie Caude
- Executive Creative Director Benjamin Marchal
- Art Director Lucie Vallotton
- Copywriter Vincent Cusenier
- Head of TV Maxime Boiron
- Producer Elisabeth Boitte
- Executive Producer Jerome Denis
- DP Khalid Mohtaseb
- Post Producer Elise Gamboa
- Head of Music Olivier Lefebvre
This new campaign for McDonald's showcases the transportive power of a book in a stylishly spot.
Created by TBWA\Paris and directed by Reynald Gresset through La Pac Paris, the film takes on a fantastical journey with a girl and her mother as they float on a bed along a beautiful, serene river that's plays host to stunning landscapes and amazing creatures.
By inviting people to choose a book with their Happy Meal, the brand is working to pass on the love of reading to the next generation of children and this film invites us, young and old, to immerse ourselves in the great adventures of words.
