Mami Wata’s portrait of a serendipitous surfer
The African surf brand releases a stunning short film profiling surfer Damme Samb, an Animist who believes that inanimate objects, and even concepts such as luck, can have a soul.
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Credits
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- Production Company Stink Studios/Germany
- Director Paul Ward
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Credits
powered by
- Production Company Stink Studios/Germany
- Director Paul Ward
- Director Paul Ward
- DP Deon van Zyl
- Producer Jo Barber
- VFX Artist Gavin Coetzee
- Production Designer Wendy Fredrikson
- Colorist Joseph Bicknell
- Editor Xander Van Der Westhuizen
- Music Supervisor Benjamin Tassara
- Creative Director Peet Pienaar
Credits
powered by
- Production Company Stink Studios/Germany
- Director Paul Ward
- Director Paul Ward
- DP Deon van Zyl
- Producer Jo Barber
- VFX Artist Gavin Coetzee
- Production Designer Wendy Fredrikson
- Colorist Joseph Bicknell
- Editor Xander Van Der Westhuizen
- Music Supervisor Benjamin Tassara
- Creative Director Peet Pienaar
Directed by Paul Ward and produced by Stink Studios Berlin, this exhilarating video – which has deservedly just won the Grand Prix award at Ciclope Africa – features a 21-year-old Senegalese surfer whose following of Animism is prevalent among surfers throughout Africa.
Animism is based on the idea that everything – objects, plants, animals or entities such as the ocean – is sentient. Titled Luck is Alive, the film encapsulates this way of relating to the world: a sense of the aliveness of chance, and a sense that belief in good luck will lead you to be lucky.
Supporting the brand's launch of Mami Wata's SS22 range and a pop-up store in LA, the mixed-media film features spectacular live-action imagery blended with arresting dice-themed animation by Mama Wati Creative and VFX from Tetaki Studios all slickly edited together by Strangelove.
