Make your holiday a masterpiece with Microsoft

With the holidays representing a shared moment where we reflect on our most cherished memories, times filled with joy, togetherness, and unforgettable experiences, Microsoft is showing people how they can use AI to amplify their holiday creativity to make those connections stronger and make their memories feel new.

AI is a tool best powered by humanity, and humanity shines brightest during the holidays. The holiday season is synonymous with a celebration of who we are, where we come from, connections we’ve found and connections that ground.

The campaign centres on rekindling connections with people, memories, and the things we cherish about the holiday season. The hero film features renowned transmedia artist Ellie Pritts meeting with real people to learn more about their unique holiday memories and then transforms them into artistic custom AI masterpieces. In the spot, Pritts sets up on the street and as passersby approach, they sit down to share a memory with her. From New Year's in Japan to Christmas in New Zealand, we see her collaborating with individuals from diverse backgrounds, each celebrating a different holiday. The film ends as Pritts unveils the artwork she's created, capturing the emotional reactions of people as they see their holiday memories represented in a surprising new way.

Microsoft – Microsoft holiday 2023 Make your a holiday masterpiece

Credits

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Agency McCann/New York
Production Company Craft New York (In-House at McCann/New York)
Director Andree Ljutica

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Credits

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Agency McCann/New York
Production Company Craft New York (In-House at McCann/New York)
Director Andree Ljutica
Director of Content Adam Hirsch
Executive Producer Zoe Greene
Editor NO6
Executive Producer Corina Dennison
Head of Production Laura Molinaro

Audio Post Revolve Audio
Mix Engineer Paul Weiss
Music JSM Music
Chief Creative Officer Sean Bryan
Global Executive Creative Director Cristina Rodriguez Reina
Creative Director Lucas Casao
Associate Creative Director Camilla Ciappina
Head of Design Matt van Leeuwen

Design Director Mook Phoungbut
Chief Production Officer (HP) Aaron Kovan
Executive Producer Stacy Flaum
Line Producer Kim Anderson

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The campaign features seven stories of people from all over the world featured together in the hero film and also in depth via :30 films. The films were directed by award-winning film director and photographer Andree Ljutica, whose previous short works have played for audiences at Guanajuato International and have won juried awards at Palm Springs International. Consumers can visit Microsoft.com/holidays to learn more about stories and how the Masterpieces were created on November 17 and then go to bing.com/create to create their own. The campaign will be supported on Microsoft’s owned channels across digital and social.

“This year, we want to celebrate the unique holiday traditions people experience around the world. With the magic of AI and Microsoft Designer, anyone can be an artist and bring their memories to life, creating beautiful masterpieces to share.” said Kathleen Hall, Chief Brand Officer, Microsoft.

“The holidays are that special time of year where memories and traditions are created amongst friends and family. It was incredible to hear the range of stories from people all over the world and see their faces light up when their memories immediately became something tangible.” adds Shayne Millington, Chief Creative Officer, McCann New York.