A Burger King campaign against bullying always stands out

Burger King is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, Burger King has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman.

by shots News on 20^th November 2023

In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is.

To make sure the largest audience gets the message, Burger King has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign.

And it all began on 8th November, the day before anti-bullying day, when a letter in the Burger King logo strangely turned gray on all its social networks.

Burger King – Les Papillons

Credits

Agency Buzzman/Paris
Director Raphael Vandenbussche

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Credits

Agency Buzzman/Paris
Director Raphael Vandenbussche
Post Production Paume
President/Executive Creative Director Georges Mohammed-Cherif
Managing Director Julien Levilain
Creative Director Patrice Lucet
Creative Director David Derouet
Art Director/Copywriter Thibault Picot

Art Director/Copywriter Yvonnick Le Bruchec
HP Vanessa Barbel
Producer Saveria Besset

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Also a letter was appearing in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, one turned the colour gray.

All of this has probably jumped out at you. We did it to show you that you may be missing something. one gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so.

In addition to this awareness-raising campaign, Burger King is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school).