Nothing Lasts Forever in latest Sevdaliza promo

Sevdaliza shares the powerful video for her latest single Nothing Lasts Forever featuring Grimes directed by Willemskantine.

Thought-provoking visuals of approved deepfake A-List celebrity faces, including Grimes, Ferg, Julia Fox, and Madonna, on bikini-clad competitive bodybuilder figures, exhibit Sevdaliza’s penchant for engaging with cutting-edge technologies whilst shining a light on the quest for unrealistic perfection with a pop aesthetic and dystopian, mechanic lens.

Speaking on the video, Willemskantine shares: “How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators. That’s how. Of all these uncanny artists, who is really there? Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share.

Sevdaliza ft. Grimes – Nothing Lasts Forever

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Production Company Partizan/London
Director Willemskantine

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Credits

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Production Company Partizan/London
Director Willemskantine
Executive Producer Lauren Mills
Executive Producer Sara Nix
Post Production/VFX/Color Glassworks London
Executive Post Producer Chris Kiser
Head of Post Production Ashley Goodwin
Colorist Vanessa Aparicio

Talent Madonna
Talent Grimes
Talent Sevdaliza
Talent Julia Fox
Talent A$AP Ferg
Writer/Executive Producer Willemskantine
Producer Boetie Zijlstra
DP David Foulkes

Editor David Gesslbauer

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The video for Nothing Lasts Forever plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way. Sevdaliza and Grimes are constructing worlds of their own that mirror and distill the world we all share.”

Willemskantine is an Amsterdam-based visual artist who creates photography and film with a balance between documentary and fashion. Willem, the artist behind Willemskantine, has a precise way of working and a technical knowledge of his craft, which he gained from completing a technological photography education. He pays equal attention to the process and his creative vision, building upon a plethora of self-researched references, his (online) network, and his digital skills, as a true child of Gen Z.