Make My Money Matter saves for the planet
A touching illustrated spot directed by Jeanette Norgaard and Paul Goodenough reveals the devastating reality of UK pension financing of global deforestation.
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Credits
powered by
- Agency Client Direct
- Production Company Strange Beast
- Director Jeanette Norgaard
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Credits
powered by
- Agency Client Direct
- Production Company Strange Beast
- Director Jeanette Norgaard
- Director Paul Goodenough
Credits
powered by
- Agency Client Direct
- Production Company Strange Beast
- Director Jeanette Norgaard
- Director Paul Goodenough
This moving advert, created by Rewriting Earth on behalf of Make My Money Matter, Global Canopy and Global Witness – highlights the horrifying and little-known reality of how pension investments are driving the destruction of nature on a global scale.
Directed by Jeanette Nørgaard with associate director Paul Goodenough and produced by Strange Beast, the beautifully illustrated spot alerts UK savers to the hidden impact of their pension investments – with alarming consequences for global forests.
Featuring an exclusive re-recording of Peter Gabriel’s 80s hit Red Rain, the animation follows a saver’s lifelong dream of using her pension pot to visit a tropical rainforest in retirement – only to later discover that the very money she has worked hard to save has been financing companies tearing down the natural world she has long cared for and protected.
