Make it a St.Patricks Day to remember with Guinness 0.0

As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’.

Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to try the non-alcoholic beer, with 50,000 free pints of Guinness 0.0 being made available across the island of Ireland over the course of St. Patrick’s weekend.

In the brand’s largest ever sampling of its non-alcoholic beer, free pints of Guinness 0.0 will be available in over 300 different locations across the country. Four participating iconic pub facades will be rebranded into ‘Guinness 0.0 Pubs’ including O’ Donoghues (Merrion Row, Dublin), O’ Connell’s (Eyre Sq, Galway), O’ Sullivans (Douglas, Cork) and Common Market (Belfast) where customers can enjoy a free pint of Guinness 0.0 on March 17th, as well as in 150 other pubs nationwide via the Any Excuse app where a pint of Guinness 0.0 will be redeemable March 16th-19th. Other locations include Dublin Airport on March 17th & 18th, Aviva Stadium for people attending the highly anticipated Guinness Six Nations finale, Ireland v England, on 18th March and the Guinness Storehouse, where all guests will receive a complimentary pint of Guinness 0.0.

Guinness – Holding Out For A ZERO

Credits

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Agency AMV BBDO/London
Production Company Red Studios (In-House at AMV BBDO & Redwood BBDO)
Director Scott Kelly / UK

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Credits

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Agency AMV BBDO/London
Production Company Red Studios (In-House at AMV BBDO & Redwood BBDO)
Director Scott Kelly / UK
Post Production daydreamer vfx
Sound Sounds Good
Producer Nick Godden
Editor Sam Allen
Song "Holding Out For A Hero" Bonnie Tyler

Chief Creative Officer/Creative Director Nicholas Hulley
Chief Creative Officer/Creative Director Nadja Lossgott
Creative Alex Sandford-Smith
Creative Colin Jones / (Creative Partner)
Creative Phil Martin
Creative Nellie Santee
Creative Sergio Takahata
Creative Tim Riley

Creative Scott Kelly / UK
Creative Director Andre Sallowicz
Producer Nick Godden
Producer Kieran O'Malley
Producer Sophie Alliott

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Additionally, in 164 Tesco stores across the Republic of Ireland March 16th-19th. Consumers purchasing a four-pack of Guinness with their Clubcard will receive a free four-pack of Guinness 0.0.

Amplifying the chorus of celebrations in Ireland and extending the conversation to social media, AMV has created a joyous film, with a chorus of Singing pints, accompanied by Bonnie Tyler’s hit Holding Out For a Hero. A fun and interactive Snapchat filter that gives users the chance to create singing 0.0 pints of their own.

Speaking about the campaign, Alan McAleenan, Brand Director, Guinness Ireland said: “St. Patrick’s Day is one of the key highlights in the social calendar. We are delighted to be championing our non-alcohol beer, Guinness 0.0, in our largest ever responsible drinking campaign in Ireland, and encourage everyone to engage in an enjoyable and responsible way to make it a St. Patrick’s Day to Remember”.

AMV BBDO Managing Partner Nick Andrew said: “This has been a dream brief to work on - finding a creative way to promote responsible drinking on a national holiday so relevant for a proudly Irish brand and to find an approach to the moderation message in a way only Guinness could”.