Make a Sacrifice for Modelo

Modelo launch a new campaign from creative AOR Grey New York called Sacrifice in celebration of soccer fans everywhere.

Sacrifice consists of :30 & :15 spots (in English and Spanish) and multiple social extensions that highlights the highs and lows of sports fandom. When it comes to soccer fans, that often includes spilling their beer in celebration (or in some cases, in the agony of defeat).

The campaign was born out of the insight that fans with the The Fighting Spirit go all out for whichever team they support and depict sports fans cheering on soccer teams with full beers that slosh and spill.

Modelo – Sacrifice

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Agency Grey/New York
Production Company SKUNK/USA
Director Sergio Granados

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Credits

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Agency Grey/New York
Production Company SKUNK/USA
Director Sergio Granados
Editing Rock Paper Scissors
Junior Art Director Alessandra Soler Villarreal
Chief Production Officer James McPherson
Executive Producer Jona Suarez
DP Guillermo Garza

Editor Carlos Arias
Song "The Ecstasy of Gold" ("L'estasi dell'oro") Ennio Morricone
Creative Director Alvaro Soto
Executive Creative Director Sara Worthington
Executive Creative Director Armando Flores
Junior Copywriter Cristian San Emeterio

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Sacrifice continues the idea that Modelo is “brewed for fans with the Fighting Spirit,” a concept that started with a college football campaign in fall 2022. Of course, Sacrifice has been crafted intentionally around a very real insight regarding the way soccer fans celebrate their teams' successes.

The spots will run across broadcast, digital and on social media platforms.

"Modelo's new soccer campaign will make a big splash with fans, literally. that's why we leveraged an insight around behaviour that we can all relate to. When you're fanning to the fullest, spilling beer is inevitable. In this campaign we’ll celebrate the ultimate sacrifice that every fan makes thru the eye of spilled beer and we’ll do it in the most epic way possible.” states Armando Flores and Sara Worthington, Executive Creative Directors, Grey New York.