Union edits Big Game ad for Blue Square Alliance Against Hate
A quiet moment of solidarity cuts through a high school hallway to confront antisemitism and remind viewers what standing up actually looks like.
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Union Editorial partner and editor Marco Perez brings a restrained, emotionally precise approach to Sticky Note, a Super Bowl 2026 commercial that transforms a simple gesture into a powerful act of allyship.
Created by VML, the ad was directed by Jake Scott and produced by RSA for Blue Square Alliance Against Hate.
The piece follows a Jewish teenager targeted by a slur, only to find support from a Black classmate who replaces hate with a blue square, signalling empathy, shared experience, and resolve.
Perez’s work is supported by Union Editorial New York’s team, including Managing Director Caryn Maclean, Executive Producer Melissa Lubin, Assistant Editor Nico Gilmore, Head of Production Lily Hartmann, and Assistant Producer Francesca Raimondi. Finishing was also done at Union Editorial.
Credits
View on- Agency VML/New York
- Production Company RSA Films/USA
- Director Jake Scott | (Director)
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Credits
View on- Agency VML/New York
- Production Company RSA Films/USA
- Director Jake Scott | (Director)
- Executive Producer/President Luke Ricci
- Executive Producer Buddy Brakha
- Head of Production Sarah Morrison
- Associate Producer Logan Alexander
- Executive Producer Paul Norman
- Editing Union Editorial
- Post Managing Director Caryn MacLean
- Executive Post Producer Melissa Lubin
- Head of Post Production Lily Hartmann
- Editor Marco Perez
- Assistant Editor Nico Gilmore
- Color Color Collective
- Color Producer Claudia Guevara
- Colorist Alex Bickel
- Sound Design Midnight Snack (In House at Heard City)
- Sound Designer Eric Warzecha
- Audio Post Heard City
- Audio Managing Partner Gloria Pitagorsky
- Executive Audio Producer Liana Rosenberg
- Senior Audio Producer B Munoz
- Senior Audio Producer Nick Duvarney
- Audio Producer Dylan Stetson
- Audio Mixer/Sound Designer Philip Loeb
- Assistant Audio Mixer/Sound Designer Zoltan Monori
- Assistant Audio Mixer Virginia Wright
- Assistant Audio Mixer Chloe Discala
- Music JSM Music
- Music CEO/Chief Creative Officer/Composer Joel Simon
- Executive Music Producer/Vice President Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Global Chief Creative Officer Debbi Vandeven
- Chief Creative Officer Tom Murphy
- Executive Creative Director Susan Golkin
- Executive Creative Director Nicolas Romano
- Group Creative Director Duc Nguyen
- Global Head of Production (HP) Greg Lotus
- Senior Producer Dan Bradbury
- Executive Music Producer Paul Greco
- Associate Music Producer Karli James
- Production Designer Bill LeBlanc
- DP Trent Opaloch
- Assistant Post Producer Francesca Raimondi
- Composer Vlad Berkhemer
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Credits
powered by- Agency VML/New York
- Production Company RSA Films/USA
- Director Jake Scott | (Director)
- Executive Producer/President Luke Ricci
- Executive Producer Buddy Brakha
- Head of Production Sarah Morrison
- Associate Producer Logan Alexander
- Executive Producer Paul Norman
- Editing Union Editorial
- Post Managing Director Caryn MacLean
- Executive Post Producer Melissa Lubin
- Head of Post Production Lily Hartmann
- Editor Marco Perez
- Assistant Editor Nico Gilmore
- Color Color Collective
- Color Producer Claudia Guevara
- Colorist Alex Bickel
- Sound Design Midnight Snack (In House at Heard City)
- Sound Designer Eric Warzecha
- Audio Post Heard City
- Audio Managing Partner Gloria Pitagorsky
- Executive Audio Producer Liana Rosenberg
- Senior Audio Producer B Munoz
- Senior Audio Producer Nick Duvarney
- Audio Producer Dylan Stetson
- Audio Mixer/Sound Designer Philip Loeb
- Assistant Audio Mixer/Sound Designer Zoltan Monori
- Assistant Audio Mixer Virginia Wright
- Assistant Audio Mixer Chloe Discala
- Music JSM Music
- Music CEO/Chief Creative Officer/Composer Joel Simon
- Executive Music Producer/Vice President Jeff Fiorello
- Senior Music Producer Norm Felker
- Senior Music Producer Andrew Manning
- Music Producer Sharon Cha
- Global Chief Creative Officer Debbi Vandeven
- Chief Creative Officer Tom Murphy
- Executive Creative Director Susan Golkin
- Executive Creative Director Nicolas Romano
- Group Creative Director Duc Nguyen
- Global Head of Production (HP) Greg Lotus
- Senior Producer Dan Bradbury
- Executive Music Producer Paul Greco
- Associate Music Producer Karli James
- Production Designer Bill LeBlanc
- DP Trent Opaloch
- Assistant Post Producer Francesca Raimondi
- Composer Vlad Berkhemer
