Alessandro Pacciani signs with Armoury London

With a directing style that balances cinematic precision and emotional clarity, Alessandro Pacciani joins the Armoury London roster as the company continues to expand its slate of bold, talent-led projects. 

Alongside his narrative work, he has built a strong reputation in high end car commercials, where his command of motion, pace and visual storytelling has translated into a polished, premium aesthetic. His work often explores heightened emotional stakes through controlled pacing, confident tonal shifts and an emphasis on actor led storytelling. 

Managing Director, Matt Hichens said: “Alessandro is an amazing filmmaker in every respect and in every genre he works within. His knowledge and understanding of every type of car commercial is second to none. From his all in-camera technically breathtaking adrenalin fueled driving sequences to his stunningly crafted post and CGI heavy automotive films he has it all in his tool box! 

Alongside all this, having worked with him, Alessandro, is pragmatic, a problem solver and a pleasure to work with. Really pleased and honoured to have him joining the Armoury family.”