Nike's powerful message about self-belief for Indian athletes
In an uplifting campaign created by Wieden + Kennedy, Nike takes to Mumbai's streets with an empowering message for aspiring cricket players.
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Sports apparel brand Nike reveals Born to Beat the Odds, created by Wieden + Kennedy, which highlights larger-than-life heroes of Indian Cricket.
The campaign film reflects a truth many young athletes in India experience: in a country of 1.4 billion people, it can be hard to see yourself as “the next one”. It speaks directly to that truth, reminding athletes that while the road to the top can feel intimidating, self-belief is the first step in proving the odds wrong.
The campaign highlights how the same pressures, challenges, and expectations shape India’s greatest cricketers into becoming the world’s most elite, high-pressure competitors in the game and are also what forge the next generation of athletes.
Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Ransom Film
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Ransom Film
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- VFX Joint Editorial (In-House at Wieden + Kennedy)
- Color TRAFIK
- Music Outwrite
- Executive Creative Director Blair Warren
- Executive Creative Director Caleb Jensen
- Copywriter/Art Director Aditya Hariharan
- Copywriter/Art Director Jimmy Varghese
- HP Orlee Tatarka
- Executive Producer Kerli Teo
- Senior Producer Devin Brown
- Executive Producer Salil Khurana
- Executive Producer Suhana Sharma
- Line Producer Ankita Chowfin
- DP Aman Chaudhary
- DP Shivam Borkar
- Editor Zong Ling Chua
- Senior Post Producer Heather Saunders
- Head of Production Catherine Liu
- Executive Producer Annie Maldonado
- VFX Executive Producer Gizmo Rivera
- VFX Executive Producer Hannah Barnes
- VFX Executive Producer Austin Brown
- Senior Post Producer Heather Saunders
- Executive VFX Producer Tina Starkweather
- Colorist Mark Gethin
- Color Producer Rebecca Boorsma
- Lead Audio Engineer Suat Onur Ayas
- Audio Producer Andrew Smith
- Music Supervisor Murtuza Gadiwala
- Composer/Arrangement/Producer Rutvik Talashilkar
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Ransom Film
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- VFX Joint Editorial (In-House at Wieden + Kennedy)
- Color TRAFIK
- Music Outwrite
- Executive Creative Director Blair Warren
- Executive Creative Director Caleb Jensen
- Copywriter/Art Director Aditya Hariharan
- Copywriter/Art Director Jimmy Varghese
- HP Orlee Tatarka
- Executive Producer Kerli Teo
- Senior Producer Devin Brown
- Executive Producer Salil Khurana
- Executive Producer Suhana Sharma
- Line Producer Ankita Chowfin
- DP Aman Chaudhary
- DP Shivam Borkar
- Editor Zong Ling Chua
- Senior Post Producer Heather Saunders
- Head of Production Catherine Liu
- Executive Producer Annie Maldonado
- VFX Executive Producer Gizmo Rivera
- VFX Executive Producer Hannah Barnes
- VFX Executive Producer Austin Brown
- Senior Post Producer Heather Saunders
- Executive VFX Producer Tina Starkweather
- Colorist Mark Gethin
- Color Producer Rebecca Boorsma
- Lead Audio Engineer Suat Onur Ayas
- Audio Producer Andrew Smith
- Music Supervisor Murtuza Gadiwala
- Composer/Arrangement/Producer Rutvik Talashilkar
“Growing up, there were many times people told me what I dreamed of wasn’t possible. Too focused on the challenges and odds stacked against me, versus the belief that I could get there. But this is what drove me, it is what shaped me into the athlete I am today. I hope my story, celebrated in Born to Beat the Odds, helps another young girl or boy see it, believe it, and think ‘why not me?’,” says athlete Jemimah Rodrigues.
Giants of the game who will be featured include Shubman Gill, Jemimah Rodrigues, Shreyas Iyer, Tilak Varma and Shafali Verma, and the campaign kicks off with a teaser film and a towering near-40-feet-tall installation of three-year-old Indian cricket prodigy Debark Maity.
Complementing the Giants installations and teaser is an anthem film titled, The Odds. As the tournament progresses, the month-long campaign will continue to drop social-first extension films that correspond with the next wave of Giants across popular Mumbai locations. A subtle but important detail is that famous Indian cricket commentator, Harsha Bhogle, is the voice over for the films in the campaign.
