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Magnum’s bogus boyfriend
A woman discovers her partner is a fraud in LOLA Mullenlowe’s fun spot for the ice-cream brand.
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Credits
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- Agency LOLA MullenLowe/Madrid
- Production Company PROPPA/Madrid
- Director Martin Werner
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Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company PROPPA/Madrid
- Director Martin Werner
- Production Company Bacon
- Executive Producer Pablo Martinez
- Production Designer Peter Grant
- VFX Supervisor Jonas Drehn
- VFX Bacon X
- DP Nicolaj Bruel
- Editor Rasmus Nyholm Schmidt
Show full credits
Credits powered by
Credits
powered by
- Agency LOLA MullenLowe/Madrid
- Production Company PROPPA/Madrid
- Director Martin Werner
- Production Company Bacon
- Executive Producer Pablo Martinez
- Production Designer Peter Grant
- VFX Supervisor Jonas Drehn
- VFX Bacon X
- DP Nicolaj Bruel
- Editor Rasmus Nyholm Schmidt
Created by LOLA MullenLowe for ice-cream brand Magnum, this playful campaign, titled The Fraud, pokes fun at the untrustworthy nature of people who buy off-brand frozen desserts.
Directed by Martin Werner through Bacon and PROPPA, the clever creative follows the protagonist as she questions her partner's authenticity, after he buys her fake Magnums.
Concerned by his counterfeit confectionary of choice, she investigates his belongings to find the chocolate-coated lollies were only the tip of the ice-berg.
