Mackenzie Sheppard nails it for HP
The ProdCo director turns a writer's fingers into a cowboy canvas in this terrific Directors Cut spot from Droga5.
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Credits
powered by
- Agency Droga5/New York
- Production Company ProdCo
- Director Mackenzie Sheppard
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Credits
powered by
- Agency Droga5/New York
- Production Company ProdCo
- Director Mackenzie Sheppard
- Editing Cartel
- VFX Company Time Based Arts
- Service Production Spain BLUR
- Senior Art Director Cara Cecchini
- Creative Director Cody Tidmore
- Art Director Lindsey Evans
- Senior Producer Patrick Wood
- Executive Producer Ian Pons Jewell
- Executive Producer/Founding Partner Zico Judge
- Executive Producer Emma Wilcockson
- Producer Hera King
- Production Designer/Art Director Tristan Mur
- DP Filip Marek
- Editor Nate Katz
- Post Producer Ann Mykhailenko
- VFX Supervisor Sheldon Gardner
- VFX Designer Ria Shroff
- VFX Artist Manolo Perez
- Compositor Matt Shires
- 2D Animator Lucy Lawrence
- 3D Animator Federico Vanone
- VFX Producer Tom Manton
- VFX Producer Matthew Squires
- Sound Designer Yuka Otsuki
- Executive Producer Ines Segura
- HP Pablo Herraiz
- HP Francesca Gaidolfi
- Producer Raquel Castello
Credits
powered by
- Agency Droga5/New York
- Production Company ProdCo
- Director Mackenzie Sheppard
- Editing Cartel
- VFX Company Time Based Arts
- Service Production Spain BLUR
- Senior Art Director Cara Cecchini
- Creative Director Cody Tidmore
- Art Director Lindsey Evans
- Senior Producer Patrick Wood
- Executive Producer Ian Pons Jewell
- Executive Producer/Founding Partner Zico Judge
- Executive Producer Emma Wilcockson
- Producer Hera King
- Production Designer/Art Director Tristan Mur
- DP Filip Marek
- Editor Nate Katz
- Post Producer Ann Mykhailenko
- VFX Supervisor Sheldon Gardner
- VFX Designer Ria Shroff
- VFX Artist Manolo Perez
- Compositor Matt Shires
- 2D Animator Lucy Lawrence
- 3D Animator Federico Vanone
- VFX Producer Tom Manton
- VFX Producer Matthew Squires
- Sound Designer Yuka Otsuki
- Executive Producer Ines Segura
- HP Pablo Herraiz
- HP Francesca Gaidolfi
- Producer Raquel Castello
When we say that HP's latest spot leans into the digital, you might well think we're talking about blips and bloops and other electronic skulduggery. But the digits in Tap tell a different story...
To showcase the potential of HP's AI PC technology, Droga5 and ProdCo director Mackenzie Sheppard are focussing on the ten little talons that transfer ideas to screen, following a screenwriter whose nails spring to life in a busy office environment.
With a wonderfully tactile feel that sits nicely alongside the idea of machine-generated output, this stylish and slick piece hits the nail on the head.
