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Lynx – Calum & Kaya

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We all know that new-love feeling, when someone gets right under your skin. Even humble tattoos know that under-the-skin sensation. 

The trilogy, created by 72andSunny Amsterdam and directed by Andy McLeod through Rattling Stick, features animations of real-life tattoos with their owners contributing their own stories and voices, giving the campaign an authentic feel. 

In Calum & Kaya, the couple’s tats – a tiger and parrot – reveal how they met in a karaoke bar. In Calum, the tiger is alone and laments the ‘jungle’ of dating in the smartphone era. In Kyle, an owl with a fear of heights reveals how he had to skydive to impress a girl. 

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