LYKO reflects on personal choices
With the tagline 'Everyway is okay', Åkestam Holst NoA presents the inner thoughts of three individuals as they deal with their insecurities.
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
- Creative Director Joakim Khoury
- Art Director Lisa Vaccino
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Jesper Ganslandt
- Creative Director Joakim Khoury
- Art Director Lisa Vaccino
Should I part my hair a particular way? Present myself as a MILF or a MILC? Shave my balls in a certain style?
Whilst the questions presented in Åkestam Holst NoA's kooky campaign for online beauty-giant LYKO might not applicable to every viewer, the sentiment certainly is: we all deal with insecurities.
Shot by Giants & Toys' Jesper Ganslandt, the spots - Hipster Balls, MILF, and Left, Right - portray their relatable characters through reflections (both literal and metaphorical) and voice over, happily celebrating the beauty of inner confidence whilst promoting the product that help us sort the outer.
Lyko – MILF
Lyko – Left Right
