Love lifts off with LEGO
Critically-acclaimed Danish filmmaker Peter Harton directs a surreally soppy space-themed spot for the toy brand.
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Credits
powered by
- Agency LEGO Agency/London
- Production Company THEGREATESCAPE
- Director Peter Harton
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Credits
powered by
- Agency LEGO Agency/London
- Production Company THEGREATESCAPE
- Director Peter Harton
Credits
powered by
- Agency LEGO Agency/London
- Production Company THEGREATESCAPE
- Director Peter Harton
This amusing spot for LEGO follows a romance between two wannabe astronauts intent on making connections, and not just between LEGO bricks’ sticky-out bits and inny bits.
Titled Hera and Hunter, it was created in house and produced by TheGreatEscape, and sees a lovelorn couple of space cadets shun such entertainment as medieval dancing and unite over their shared love of intergalactic travel.
Their affections reach a touching climax when they come together to build two new LEGO products – the rocket launcher Artemis 2 and the LEGO Milky Way. The witty tagline reminds us that LEGO can be very much an adult pursuit.
