Love Island puts all its easter eggs in one basket
In a cheeky animation from KITCHEN and Leanne Rule through production company Jelly, the hit ITV dating show announces its comeback with a series of digs at pretenders to its crown.
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Credits
powered by
- Agency ITV Creative/London
- Production Company Jelly
- Director Leanne Rule
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Credits
powered by
- Agency ITV Creative/London
- Production Company Jelly
- Director Leanne Rule
- Producer Jill Findlay
- Creative Heidi Martin
- Creative James Copeman
- Executive Producer Sue Loughlin
- Director The Kitchen
- Producer Tom Henneberry
- Design Leanne Rule
Credits
powered by
- Agency ITV Creative/London
- Production Company Jelly
- Director Leanne Rule
- Producer Jill Findlay
- Creative Heidi Martin
- Creative James Copeman
- Executive Producer Sue Loughlin
- Director The Kitchen
- Producer Tom Henneberry
- Design Leanne Rule
If you don't know your "pied" from your "vibes", then there's a strong chance you haven't been wrapped up in ITV's annual Lord Of The Flies for incorrigible influencers, Love Island.
If you are one of the tribe, however, you'll be delighted by Leanne Rule and KITCHEN's saucy promo for the show's eighth series, mocking wannabe shows and apps with a heap of cheeky easter eggs whilst proudly boasting Love. We Own It.
“There was so much room for fun here," notes Rule, who used her trademark style to design inclusive 3D characters. "The whole team was on the same page creatively and this made it really easy to get stuck in. My favourite thing is definitely all the tiny hidden references and jokes. There are so many silly nods and little tongue-in-cheek moments which made it a fab project to work on.
"I loved designing all the cheeky characters and getting them looking like love islanders, in my style. The team put everything together so beautifully and the way all the 2D assets merge with my 3D elements looks great.”
“Turns out all those years of watching Love Island came in handy whilst drawing up the storyboards," adds co-directors KITCHEN. "To make it even better, Leanne’s design style went down a storm at ITV who were looking to do something different this year. We were able to stay close to Leanne's style while making the 3D and 2D elements work together.
"Our team was quick and our process was smart and has resulted in something enjoyable and memorable that gets people hyped for some Summer viewing.”
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