Lotto keeps people dreaming
A new campaign for the state-owned Swedish lottery, Lotto, aims to inspire the country to keep dreaming.
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Bleck
- Director Hanna Maria Heidrich
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Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Bleck
- Director Hanna Maria Heidrich
- Creative Lead Fredrik Simonsson
- Chief Creative Officer Andreas Dahlqvist
- Copywriter Frida Siversen Ljung
- Art Director Daniel Mencak
- Graphic Designer Patrick Emt
- Online Artist Markus Bergkvist
- Executive Producer Pal Asberg
- Producer Samuel Hahn
- Producer Agnes Ahlstedt
- DP Lasse Frank
- Editor Sabine Panek
- Grade Oskar Larsson
- Sound Designer Calle Buddee Roos
- Music Supervisor Jenny Ring
- Composer/Songwriter Roger Hodgson
- Composer Richard Davies
Credits
powered by
- Agency NORD DDB/Stockholm
- Production Company Bleck
- Director Hanna Maria Heidrich
- Creative Lead Fredrik Simonsson
- Chief Creative Officer Andreas Dahlqvist
- Copywriter Frida Siversen Ljung
- Art Director Daniel Mencak
- Graphic Designer Patrick Emt
- Online Artist Markus Bergkvist
- Executive Producer Pal Asberg
- Producer Samuel Hahn
- Producer Agnes Ahlstedt
- DP Lasse Frank
- Editor Sabine Panek
- Grade Oskar Larsson
- Sound Designer Calle Buddee Roos
- Music Supervisor Jenny Ring
- Composer/Songwriter Roger Hodgson
- Composer Richard Davies
The 70s hit Dreamer, by Roger Hodgson, forms the background to this new campaign for Swedish lottery, Lotto, as the company looks to inspire Sweden to keep dreaming about that life-changing win.
Created by NORD DDB Stockholm and directed by award-winning Hanna Maria Heidrich through Bleck, the 60-second spot, called Keep Life Dreamy, celebrates all the dreamers living among us and demonstrates how a life-affirming attitude can spread, as people from all walks of life sing [with various levels of quality] the lyrics to the song.
"With this campaign, we want to celebrate those who dare to dream in their everyday lives," said Frida Siversen Ljung, Copywriter at NORD DDB. "And what better way to do that than through a powerful musical number set to the tones of an equally powerful song?"
"Lotto has turned thousands of dreamers into millionaires over the decades, which is why we can encourage people to 'Keep Life Dreamy'," said Martin Sahlgren, Brand Manager Lotto at Svenska Spel. "Playing Lotto is, in a way, an affirmation of life. The feeling should be that it's fun to dare to hope that you can actually win. Therefore, the new concept will more clearly demonstrate the value of keeping hope alive, daring to dream, and reminding us that anything can happen."
