In the wake of the breakout success of his Peacock series Bel-Air, the dramatic reimagining of the iconic series The Fresh Prince of Bel-Air, triple threat writer/director/cinematographer Morgan Cooper has joined the multi-talented roster at London Alley for exclusive U.S. commercial, branded content, and music video representation.

After purchasing his first camera at the age of 18 from a Best Buy, Morgan Cooper’s obsession with filmmaking took hold; since then, the Kansas City, Missouri native has been on a quest to perfect his craft through immersive self-study and intentional acts of creation.

Driven, laser-focused, and committed to excellence, Cooper infuses his storytelling with a deep sense of meaning and purpose. Within 24 hours of uploading one such project to YouTube in March 2019, a visionary short film entitled Bel-Air, Cooper was contacted by Will and Jada Smith’s production company, Westbrook, Inc., with interest in developing what would become Bel-Air, the breakout hit television series that premiered in February 2022. Amid his recent successes, Cooper remains true to his Midwest roots and values, which resonate throughout his work, lending a distinct voice and a strong vision to his passion for storytelling. 

Cooper is a two-time Tribeca X winner for his feature U SHOOT VIDEOS? and the short film for Synchrony Bank, Pay Day, with each film garnering the top prize for their respective categories at the 2020 Tribeca Film Festival. Made in collaboration with Adorama, U SHOOT VIDEOS? follows Moji, a hungry young filmmaker who pursues his dream of being a filmmaker by shooting low budget music videos for local rappers in Kansas City while yearning to take a bold leap forward in his career. 

Currently based in Los Angeles, Cooper is in development with Sony Pictures Television for a half hour dramedy titled BLKCOFFEE, a series about a former basketball player from Kansas City who becomes a national barista champion after an injury derails his chances of going pro. He serves as co-creator, director and executive producer alongside showrunner / executive producer Dayna Lynne North (Insecure, The Best Man: Final Chapters) along with Gabrielle Union and her production company, I’ll Have Another. Cooper was recently interviewed for TIME100 Talks, a series that speaks with the most influential leaders in each field, in which he addressed issues of equity, inspiration, and impact, and was featured in Teen Vogue’s New Hollywood cover series, which features eight creatives who are “daring to think about Hollywood differently.” 

London Alley Executive Producer, Sandy Haddad says, “Morgan is that rare creative whose vision is unwavering and matched only by his ability to execute it with sheer perfection. Every detail of the craft is subject to his refined eye, helping him to create new worlds and immersive storytelling experiences. We are thrilled to welcome him to the London Alley family.”

On signing with London Alley, Cooper says, “In London Alley, I’ve found a partner who respects my creative process and is deeply committed to bringing that vision to life. They understand who I am as a creator, and together we will break new boundaries. I’m proud to be joining such a talented roster of filmmakers.”