Lloyd’s generous grandad gets payback
A smug grandpa uses the banking app’s Link Pay feature to recuperate funds after begrudgingly coughing up for everything on a family holiday.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing Company The Assembly Rooms
- Post Production Company 3/London
- Post Production Framestore/London
- Music Soundtree Music
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Ted Heath
- Creative Director Paul Angus
- Producer Petrina Kilby
- Producer Holly Wormleighton
- Head of Production Lucy Jones
- Producer Ray Leakey
- Production Designer John Ebden
- Producer Jay James
- DP Filip Marek
- Editor Eve Ashwell
- Edit Producer Phoebe Armstrong Beaver
- Colorist Jean-Clement Soret
- Post Producer Sara Beckman
- Executive Post Producer Anna MacDonald / (VFX Producer)
- VFX Artist Andrew Salter
- Composer/Head of Music Luis Almau
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Gary Freedman
- Editing Company The Assembly Rooms
- Post Production Company 3/London
- Post Production Framestore/London
- Music Soundtree Music
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director Ted Heath
- Creative Director Paul Angus
- Producer Petrina Kilby
- Producer Holly Wormleighton
- Head of Production Lucy Jones
- Producer Ray Leakey
- Production Designer John Ebden
- Producer Jay James
- DP Filip Marek
- Editor Eve Ashwell
- Edit Producer Phoebe Armstrong Beaver
- Colorist Jean-Clement Soret
- Post Producer Sara Beckman
- Executive Post Producer Anna MacDonald / (VFX Producer)
- VFX Artist Andrew Salter
- Composer/Head of Music Luis Almau
Created by adam&eveDDB and directed by MJZ's Gary Freedman for Lloyds, this charming campaign from the banking brand playfully draws on brits’ awkwardness around asking for money back from family and friends.
Titled The Best Grandparents, the spot marks the release of Lloyd's new Link Pay feature in its mobile app. It follows a loveable grandad as he reluctantly whips out his credit card for everything from food to funfair rides on an extended family trip.
But his generosity only extends so far, as we see on the plane home when he cheekily hits his unsuspecting offspring with a Link Pay request for their share of the holiday fun.
Miranda Hipwell, Chief Executive Officer at adam&eveDDB said: “We’ve all been there when it comes to settling up at the end of a group holiday - this chapter of the campaign shows how the Lloyds app can resolve awkward moments effortlessly. We’re really enjoying bringing this lighthearted, modern aspect of the Lloyds experience to life and there’s much more to come…”
