Lloyds Bank: The M-word. It's good to talk about money

We'll talk about religion, sex and politics. But we find it hard to use the M-word. Money.

Knucklehead's Finn McGough directs a new campaign for Lloyds Bank, created by adam&eveDDB, that sets out to highlight the difficulty most families have talking about money and encourage them to tackle the conversation.

The campaign was created in response to research from Lloyds Bank that showed money is a bigger taboo in British families than politics, sex or religion.

Lloyds – The M Word

Credits

powered by

Agency Adam & Eve -DDB
Production Company Knucklehead
Director Finn McGough

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Adam & Eve -DDB
Production Company Knucklehead
Director Finn McGough
Executive Creative Director Ben Tollett
Editor Whitehouse Post/London
Post Production Absolute
Audio Factory
Music Siren

TV Executive Producer Tim Katz
Producer Peter Knowles
DP Jamie Feliu Torres
Post Producer Kate Desmond
Colorist Matt Turner
Chief Creative Officer Richard Brim
Creative Director Steve Wioland
Creative Director Matt Woolner

Producer Raluca Anastasiu
Producer Rosie Grayson

Show full credits

Hide full credits

Credits powered by

Finn’s documentary experience was enlisted to capture an array of authentic reactions to the M-word in this film. Finn wanted to get the families first reactions to the awkward subject and kept reactions fresh with directorial surprise and knew what the subjects didn’t say as much as what they did would be great on camera.

The finished film highlights all of the stumbling blocks, conflicts and areas of non-communication between people who are otherwise close to brilliantly deliver the campaigns message which is sure to strike a chord with everyone who watches.