Lizzo defies logic for Logitech
Grammy award-winner Lizzo showcases her logic-defying career trajectory and continuous societal impact in this new campaign for Logitech.
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Credits
powered by
- Agency Virtue Worldwide/Brooklyn
- Production Company Iconoclast
- Director We Are From LA
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Credits
powered by
- Agency Virtue Worldwide/Brooklyn
- Production Company Iconoclast
- Director We Are From LA
- Group Creative Director Heather McTavish
- Creative Director Kyle Lynah
- Senior Creative Joseph Ferraro
- Creative Andrew Mikhael
- Executive Producer Ken Kitch
- HP Jill Rothman
- Executive Producer Caroline Pham
- Managing Director Charles-Marie Anthonioz
- Edit Company Cartel
- Editor Leo Scott
- Head of Production Viet-An Nguyen
- Head of Post Production Meagen Carroll
- Executive Producer/Managing Director Lauren Bleiweiss
- VFX Company Mathematics Films
- Executive Producer Guillaume Marien
- Executive Creative Producer Rebecca Rice
- VFX Producer Sebastian Eyherabide
- VFX Supervisor Yann Aldabe
- Audio Post Formosa Group
- Executive Producer Lauren Cascio
- Sound Designer/Audio Mixer John Bolen
- Associate Creative Director Stefanie Gomez
- Senior Creative Shakyra Moore
- Senior Producer Julie Vosburgh
- Line Producer Richard Weager
- Producer Caylee Banz
- Music Supervisor Peymon Maskan
- Assistant Editor Zoe Kraft
- Talent Lizzo
Credits
powered by
- Agency Virtue Worldwide/Brooklyn
- Production Company Iconoclast
- Director We Are From LA
- Group Creative Director Heather McTavish
- Creative Director Kyle Lynah
- Senior Creative Joseph Ferraro
- Creative Andrew Mikhael
- Executive Producer Ken Kitch
- HP Jill Rothman
- Executive Producer Caroline Pham
- Managing Director Charles-Marie Anthonioz
- Edit Company Cartel
- Editor Leo Scott
- Head of Production Viet-An Nguyen
- Head of Post Production Meagen Carroll
- Executive Producer/Managing Director Lauren Bleiweiss
- VFX Company Mathematics Films
- Executive Producer Guillaume Marien
- Executive Creative Producer Rebecca Rice
- VFX Producer Sebastian Eyherabide
- VFX Supervisor Yann Aldabe
- Audio Post Formosa Group
- Executive Producer Lauren Cascio
- Sound Designer/Audio Mixer John Bolen
- Associate Creative Director Stefanie Gomez
- Senior Creative Shakyra Moore
- Senior Producer Julie Vosburgh
- Line Producer Richard Weager
- Producer Caylee Banz
- Music Supervisor Peymon Maskan
- Assistant Editor Zoe Kraft
- Talent Lizzo
Logitech has launched a new film in its Defy Logic campaign featuring pop sensation and trailblazing musician Lizzo, which also previews a new song, Special.
Created by Virtue Worldwide Brooklyn and directed by We Are From LA through Iconoclast, the campaign's aim is to encourages people to embrace individuality while championing those defying expectations as they pursue their passions.
In addition to Lizzo, the 90-second spot features digital entertainer Bretman Rock, comedienne and internet phenomenon Elsa Majimbo, live code artist and producer DJ_Dave, Latvian gaming creator Danucd, digital artist & NFT creator Defaced, and 15-year-old fashion designer, entrepreneur and activist Kheris Rogers, all of whom Logitech sees as challenging the status quo, paving the way for people to change the ways they work, create and play.
"I love that Logitech is embracing authenticity and nonconformity - ideologies that I’ve lived by my entire career,” said Lizzo. “It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to Defy Logic."
