Lidl’s loving hockey mom
This touching film for the supermarket chain depicts a supportive mother’s journey through the highs and lows of her son’s sporting life.
Credits
powered by- Agency Folk/Helsinki
- Production Company Directors Guild
- Director Pete Riski
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Credits
powered by- Agency Folk/Helsinki
- Production Company Directors Guild
- Director Pete Riski
- Executive Producer Juha-Matti Nieminen
- Producer Siiri Koponen
- Editing The Assembly Rooms
- Editor Eve Ashwell
- Online James Post
- Editor Online Mikko Lopponen
- Color PULLApost
- Colorist Henri Pulla
- Sound Design El Camino Helsinki
- Sound Designer Akseli Soini
- Copywriter Sami Korjus
- Art Director Paula Orre
- DP Johan Wasicki
Credits
powered by- Agency Folk/Helsinki
- Production Company Directors Guild
- Director Pete Riski
- Executive Producer Juha-Matti Nieminen
- Producer Siiri Koponen
- Editing The Assembly Rooms
- Editor Eve Ashwell
- Online James Post
- Editor Online Mikko Lopponen
- Color PULLApost
- Colorist Henri Pulla
- Sound Design El Camino Helsinki
- Sound Designer Akseli Soini
- Copywriter Sami Korjus
- Art Director Paula Orre
- DP Johan Wasicki
Rattling Stick director Pete Riski helms a tear-jerker spot for Lidl Finland that celebrates the crucial role parents play in helping their children on and off the pitch.
With the Ice Hockey World Championships starting soon, Lidl announces its sponsorship of the Finnish Ice Hockey team with this lovely film conceived by agency Folk Finland and produced by Directors Guild Helsinki.
The film's emotive storytelling is heightened by a moving soundtrack from Perfume Genius.
Directors Guild EP Juha-Matti Nieminen commented: “As the tournament is getting closer and closer, the advertising air is packed full of adrenaline-filled, high-energy, action films about the sport. We created a different approach for Lidl. We focused on those who support the teams and the players. Just like Lidl supports Team Finland, and every Finn supports their national team, there are real supportive people behind every single player. This is a story of one great supporter, whose impact goes on to create another.”