Share

Estrella – Unleash The Joy

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

As the saying goes; laugh and the world laughs with you. In this deranged spot for Estrella, created by Helsinki agency Avidly, it seems the desire to eat savoury snacks in a giggly fashion is also an infectious activity.

Directed by Ragnar Jansson through Skål, the mirthfully meta film Unleash The Joy is set on the shoot of an ad for Estrella boasting a cast and crew of oddballs who lean towards merriment. 

When the disappointed director makes a stroppy exit from the set it causes a crew member’s inadvertent chuckle. That leads to a host of catchy cackles, leading to a surreal cacophony of sniggering. It's as insubstantial and slight as crunching on a crunchy crisp – but just as fun. 

Share