Estrella’s snacks to snicker to
The crisp brand, which is part of the Intersnack group, releases a completely nonsensical ad about the hilarity of eating crisps.
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Credits
powered by
- Agency Avidly/Helsinki
- Production Company Skål Helsinki
- Director Ragnar Jansson
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Credits
powered by
- Agency Avidly/Helsinki
- Production Company Skål Helsinki
- Director Ragnar Jansson
- Client Lead Jarkko Vepsäläinen
- Art Director Tuomas Tikka
- Project Manager Lissu Arolinna
- Producer Cyrila Cibulka
- Producer Tuukka Laitinen
- Producer Tobias Andersson
- DOP Johan Wasicki
- Senior Copywriter Janne Vahvaselka
Credits
powered by
- Agency Avidly/Helsinki
- Production Company Skål Helsinki
- Director Ragnar Jansson
- Client Lead Jarkko Vepsäläinen
- Art Director Tuomas Tikka
- Project Manager Lissu Arolinna
- Producer Cyrila Cibulka
- Producer Tuukka Laitinen
- Producer Tobias Andersson
- DOP Johan Wasicki
- Senior Copywriter Janne Vahvaselka
As the saying goes; laugh and the world laughs with you. In this deranged spot for Estrella, created by Helsinki agency Avidly, it seems the desire to eat savoury snacks in a giggly fashion is also an infectious activity.
Directed by Ragnar Jansson through Skål, the mirthfully meta film Unleash The Joy is set on the shoot of an ad for Estrella boasting a cast and crew of oddballs who lean towards merriment.
When the disappointed director makes a stroppy exit from the set it causes a crew member’s inadvertent chuckle. That leads to a host of catchy cackles, leading to a surreal cacophony of sniggering. It's as insubstantial and slight as crunching on a crunchy crisp – but just as fun.
