LICRA wants you to face your Faces of Fear
In association with Publicis Conseil, the anti-racist association presents a shape-shifting protagonist who preys upon your terror.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Akim Laouar Aronsen
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Akim Laouar Aronsen
- Sound Prodigious Paris
- President Overseeing Creativity Marco Venturelli
- Copywriter Antoine Querolle
- Producer Thierry Delesalle
- Production Director Romain Guilbert
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Prodigious Paris
- Director Akim Laouar Aronsen
- Sound Prodigious Paris
- President Overseeing Creativity Marco Venturelli
- Copywriter Antoine Querolle
- Producer Thierry Delesalle
- Production Director Romain Guilbert
As recent history has proved, scared people are easier to manipulate, so there's always someone fanning the flames of fear.
In this deceptively simple yet pertinent campaign for LICRA (Ligue Internationale Contre le Racisme et l’Antisémitisme; International League Against Racism and Anti-Semitism), Publicis Conseil conjure up the Faces of Fear; a shapeshifting entity that showcases just how many biases people carry.
Cleverly evoking DeepFake technology, itself a potential tool for fearmongering, the spot confronts damaging stereotypes head-on [pun intended] and is all the more powerful for it.
