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Lexus – The Hybrid That Defies Logic

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A big concern of many aspiring or current hybrid vehicle owners is the inconvenience of having to plug their electric car in to charge.

In The&Partnership’s new European campaign, a series of impossible, creative and well-executed sequences remind us that Lexus’s self-charging hybrid doesn't require any hassle. 

The centrepiece of The Hybrid that Defies Logic campaign is a 40-second advert directed by Dan Marsh of ManvsMachine through UK production house, Friend

In scenes varying from a girl on a swing upside down, rain falling within an umbrella, and people walking backwards, we see that the car is the only thing that is as it should be – it’s everything else that’s out of the ordinary. 

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