Uber stars aren't given, they’re earned

Uber’s new campaign  includes three 30-second films that ran across Uber’s online brand channels throughout the 2019 Women’s World Cup.

In the ride sharing services new commercial titled One More Star, the brand turns every Uber ride into an opportunity to cheer on the reigning women's soccer champions, recruit new fans and start more conversations about women's sports. 

With our country's team now in France chasing another Star to add to the three they have earned winning previous championships, Uber has launched the US campaign to rally their drivers and passengers to back the women’s soccer team throughout the tournament. 

Created with Wieden+Kennedy Amsterdam, the campaign starts with a pin that can turn any outfit into a soccer jersey. In major cities across the US - including New York, LA and Washington DC - Uber drivers are handing out pins turning each ride into an opportunity to get the country behind the women’s team on their road to one more star.