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Genea – Where Babies Come From

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If there's one question from children that parents have spent their lives fearing and preparing for, it's "Where Do Babies Come From?"

Birds and bees aside, this utterly charming (and unapologetically naughty) spot for Genea Fertility attempts to answer the question in a progressive, quasi-scientific manner - demonstrating not only the 'traditional' ways that the twinkle in an eye becomes something... er... bigger, but also the ingenious techniques that help even the most lacklustre reproductive cells 'get it on', so to speak.

Heroically taking on the delicious creative challenge from agency CHE Proximity, Division director/illustrators Mrzyk&Moriceau present carnal acts with comic cleverness, making for a vibrant, memory-lodging TVC that tells perfectly extols the brand's proposition with care, consideration and a cheeky wink.

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