Lech Beer offers some bardic inspiration
With slick production and a clever premise, this short promo delivers the brand’s story in a punchy, fast-picking musical moment.
Credits
powered by- Agency Bardzo/Warsaw
- Production Company OTO Film
- Director Justin Reardon
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Credits
powered by- Agency Bardzo/Warsaw
- Production Company OTO Film
- Director Justin Reardon
- Creative Director Hubert Stadnicki
- Art Director Wiktor Pietrzak
- Exec Producer Kuba Ranik
- Producer Tomek Kozera
- DP Glynn Speeckaert
- Editor Maciek Kozlowski
Credits
powered by- Agency Bardzo/Warsaw
- Production Company OTO Film
- Director Justin Reardon
- Creative Director Hubert Stadnicki
- Art Director Wiktor Pietrzak
- Exec Producer Kuba Ranik
- Producer Tomek Kozera
- DP Glynn Speeckaert
- Editor Maciek Kozlowski
In Mountain, a musical comedy creates a fun, silly ad that reflects Lech branding and positivity through the summer.
As a young man strumming a mandolin begins to sing, the power flickers in the apartment. The fridge is off, and the beer is getting cold. Before tragedy can strike, the host with the most fearlessly climbs a mountain, breaks off a chunk of the icy peak, and rides that cube all the way down to the bar. All the while, his epic journey is narrated, folktale-like, by the mandolier.
The great thing about Mountains is that there is no hesitation at all. Bardzo Warsaw commits, fully and without apology, to an absurd premise and an absurd presentation. Without any doubt at all, director Justin Reardon leads OTO Film as they create a fantastic, surreal little film.