Lean Your Head on Me, asks Major Lazer
A new promo for Major Lazer, featuring Marcus Mumford, weaves together a story in movement and music.
Credits
powered by-
- Production Company Object & Animal
- Director Filip Nilsson
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Credits
powered by- Production Company Object & Animal
- Director Filip Nilsson
- Post Production MPC/London
- Audio Factory
- Executive Producer Dom Thomas
- Producer Alexander Chamberlain
- Production Manager Tom O'Driscoll
- Choreographer Ryan Heffington
- Editor Andreas Arvidsson
- Colourist Peter Oppersdorff
- Post Producer Grace Thorpe
Credits
powered by- Production Company Object & Animal
- Director Filip Nilsson
- Post Production MPC/London
- Audio Factory
- Executive Producer Dom Thomas
- Producer Alexander Chamberlain
- Production Manager Tom O'Driscoll
- Choreographer Ryan Heffington
- Editor Andreas Arvidsson
- Colourist Peter Oppersdorff
- Post Producer Grace Thorpe
This new video, for Major Lazer featuring Marcus Mumford of Mumford and Sons, features 177 clips gathered from 28 countries.
Director Filip Nilsson of Object & Animal has curated a cast of artists from around the world to contribute to this video of movement and music. The current pandemic crisis necessitating means that normal shooting rules no longer apply and, like many productions, global collaboration has been the key in continuing to work.
Renowned choreographer Ryan Heffington created the dance routine and Nilsson reached out to artists with a simple request: “Do your best, it doesn’t need to be perfect. Be yourself. We like you as you are.”
“When we started working with this simple idea over a month ago Covid-19 had just started to get a grip of the world,” Nilsson says. “During these weeks we have seen tapes from people all over the world. The response was way more than could have been expected and it was amazing to see the different interpretations of what we requested from people. It’s so touching that all these people took the time to learn the dance routine or to play the music in such a short amount of time. The positivity and honest love they shared is something I really wanted to come through in this video.”
Among the artists and creators who answered the call were Israeli pop duo Lola Marsh; London dancer Ashraf Ejjbair; Dream Catchers Academy—an academy of orphan children in Nigeria; and Brazilian brothers Renan and Renato, one of whom is blind and is shown learning Heffington’s choreographed dance from his brother in the video.